School Matters: the business side of a music school
The School Matters column covers everything that comes with a music school or independent teaching practice besides the teaching itself. How do you set a rate that adds up? How much time really goes into admin, schedules and messages? Which communication channels work with parents and students, and when do you hire a second teacher? We share numbers, worked examples and real-world experience so you can make well-founded decisions. Written for music school owners and freelance music teachers who want to keep more time for the music.
Why growth isn't always good news
More students is not the same as a better school.
Why low rates can be expensive
A low rate feels safe, but the bill comes later.
When to hire a second music teacher
A full schedule isn't an answer to the question. It's the beginning of it.
Why students really quit
Quitting is rarely a decision. It's the endpoint of something that's been building for a while.
Why WhatsApp is not a student tracking system
Convenient is not the same as good.
How to get your first students without advertising
Word of mouth is not a strategy — it is a consequence.